Holistic Website Design for Health + Wellness Coaches

It’s Time for Clients To Recognise YOU as the Solution They’ve
Been Seeking

You’re Not In Your First Chapter Anymore

You’ve grown into your magic. Refined your offers. Witnessed the quiet transformations in your clients – and felt the ripple in your own life too.

But your business still isn’t where you want it to be. And deep down, you’ve wondered if the answer is more content. More launches. More followers.

But you’re not new to this. You’ve already walked the walk, grown your client base, and started attracting aligned opportunities – so what you need isn’t “more”. 

It’s a website that reflects the brilliance and depth of what you do. One that guides aligned clients to a full-bodied “yes”.

what you really want

Right Now, I Know You’re Craving…

Your 1:1 Calendar Filling Weeks (Or Months) in Advance

With enquiries flowing through your website, not just a flurry of last-minute DMs.

To Launch A New Membership

With systems that support sign-ups, lead magnets, and warm client journeys already in place.

To Send Your URL with Pride

To podcast hosts, collaborators, or dream corporate opportunities, knowing it reflects your next level.

A Home for Your Full Offer Ecosystem

That evolves as your business does, without getting messy or confusing.

To Step Out of The Comparison Spiral + Into Your Own Lane

With an online presence that turns quiet browsers into “hell yes” clients

You’ve Built Trust in The Spaces That Matter, But Something Still Feels Out of Sync

You’re showing up with heart. Posting content that gets saved, shared, and celebrated. You’ve got the kind of client wins that make it all worth it – and the referrals to prove it too.

But despite the love, the momentum, the meaningful work – you’re still not seeing the steady stream of new enquiries you’d hoped for. Launches feel heavier than they should. And that next-level vision? Still hovering on the edge.

You’re answering the same questions in your DMs. Piecing together offers in your link-in-bio. And deep down, you know your website isn’t helping – it’s just… there.

It’s not that your work isn’t resonating – it is. You’ve just outgrown a website that was only ever meant to be your first draft.

What Your Next-Level Growth Really Needs

You need a site that lets people feel your energy, even before they meet you. That tells your story through every headline, image, and section—not just what you do, but why it matters.

You need a space that guides the right people from first click to full-body yes. That brings together every piece of content, every social post, every referral—and gently seals the deal.

You need something that does the talking when you're not in the room. That holds your authority while you rest, create, or launch. That shows up with you—and for you.

Because your clients don’t need more convincing, they need to feel a connection to you.

Imagine: new clients land on your site and feel seen, held, and ready. Not because you had to convince them – but because every part of your site showed them who you are + how you can help them.
Here we create…

Story-Led, Strategy-Rooted Websites, That Are SO Much More Than Pretty Pages…

Together, we’ll co-create a site that’s layered with meaning – one that welcomes your clients in, guides them seamlessly through your offers, and nurtures trust at every step.

Whether you're launching a membership, booking out your 1:1s, or becoming the go-to in your niche – your site will be your site will be built to hold, support, and expand with you.

Aligned

✧

Magnetic

✧

Unforgettable

✧

Aligned ✧ Magnetic ✧ Unforgettable ✧

How We Alchemise Your New Site

  • First we kick things off with my Brand Clarity Ritual. A self-guided video series + questionnaire with my 3-part framework:

    1. Anchor – Who you are, what you do, your big why (brand roots)

    2. Align – Who you serve, what they need, what they’re moving through (ideal client + journey)

    3. Activate – What’s needed from your website (goals, key pages, how it supports both client + business growth)

    What you get:

    • Website prep checklist

    • Brand + website questionnaire

    • Self-led, guided video series

  • Copy and design aren’t separate here – they dance together.

    Most designers will ask you to “send over your copy.” But here? Your words are part of the magic from day one.

    Because design and copy are both equal partners in a site that creates connection and build trust.

    What you get:

    • Full website copywriting template

    • Editing + refinement from a professional copywriter

    • SEO keyword research

    • 1 round of edits + tweaks

  • Once the foundation is set and your messaging is aligned, we’ll bring it all to life through thoughtful, intuitive design.

    This isn’t about flashy aesthetics – it’s about intentional layouts + user journeys, and a visual language that mirrors the depth of your work. Every page is tailored to guide the right people in – and keep them moving where we want them to go.

    And throughout it all? You’ll have Voxer access for questions + feedback, as we move through two rounds of design.

    What you get:

    • Home, About, + Services Pages

    • Custom 404 Page, Contact Page, Footer, + Cookie Banner

    • Fully optimised for desktop + mobile

    • 2 rounds of revisions

    • Link in bio page

    • Third-party tools connected (Email + scheduling)

    • Custom domain connected

    • Essential SEO set up

  • My website design journey is a true co-creation – designed to hold you through every step. This isn’t just about delivering a polished site – it’s about making sure you feel held every step of the way.

    I’m here to walk beside you through the big decisions, the small tech questions, and everything in between – so that by the time your site goes live, you’re not only proud of how it looks, but confident in how it works for you.

    • Voxer support 1-week before + during your project

    • 10 working days of post-launch support via Voxer

    • Client portal with helpful resources

    • Video portal of Squarespace lessons

    • Guides on setting up Google Search Console + Google Analytics

Packages start from £3,750

(payment plans available)

when your website reflects the depth of your work

This Is Alignment In Action…

Your 1:1 Spaces Fill Weeks (Or Months) in Advance

because dream clients feel held before they even enquire.

You Launch That New Membership with Confidence

with systems in place, a clear path forward, and a site that holds every moving part.

Your Site Supports Your Entire Offer Ecosystem

ready to evolve and expand alongside your business, with space for every service, freebie, and future dream.

Pressing ‘Send’ On Your URL with Pride

for that podcast, partnership, or corporate gig, knowing it reflects your next level.

Your Messaging Makes You Magnetic

positioning you as the one they’ve been searching for.

Trust + Education is Built Before The Consultation Call

so you’re not selling, you’re simply inviting them to the next step.

The Process of A Website Designed For Growth

Step One

Kick-Off

Move through my Brand Clarity Ritual, where we get super clear on your goals, your ideal client, your voice. This forms the foundation of our project. It’s a questionnaire, plus a guided video series, so you can move through it at your own pace.

You can always drop me an email if you’re getting stuck on anything or not sure what to write!

Step One

Copywriting

With the foundations set, we move onto your website words. You’re never staring at a blank page – your copywriting template is full of prompts + real-life examples.

Plus you get my copywriter’s eyes on your words, gently editing, shaping + elevating what you write so it connects and converts.

Step One

Design

This is where your story becomes a site. We weave together design and copy so every section flows, every headline guides, and every interaction builds trust. Think elegant layouts, intuitive navigation, and branding that feels like you.

You get two rounds of revisions to make sure everything’s perfect.

Step One

Launch

Once you’re in love, we connect the dots – your domain, email list, booking system – and launch your new site into the world.

But I don’t just leave you hanging; you’ll get 10 workings days of post-launch support, plus lifetime access to a portal of video lessons. So you can confidently manage + update your site by yourself.

Lunar Love Notes

  • "Carly is a dream to work with - she has such an easy to follow process and creates beautiful work"

    I felt completely seen & understood, as well as supported and guided through each step-by-step. Highly recommend, and already looking forward to working with her again!

    HEATHER AGAN, LIFE COACH

  • "Carly was exactly the right person to design my website"

    She really took the time to get to know me and asked all the right questions about my work and what I offering pregnant women. The website is super user friendly and I feel confident moving forward with it and making little changes to it as my business evolves. It is a website I feel proud of and confident sharing in professional spaces.

    APRIL, RAY OF LIGHT MIDWDIFE

  • "Carly was so patient with the process of creating my website"

    Carly took the time to cover all areas and created a website that was exactly what I wanted. She listened to my needs and was professional throughout. Thank you so much!

    SOPHIE WOODS, FLOW WITH SOPHIE

view my most recent work 
website designer, chai latte-lover, + slow-living kinda gal

Hi, lovely! I’m Carly

I’m a copywriter-turned-web-designer who knows firsthand how powerful holistic health can be.

Acupuncture – and biiig healthy lifestyle changes – changed my life. They helped me move on from years of painful, heavy periods to a pain-free, regular cycle and feeling so comfortable and in tune with my body in a way I never thought was possible.

I’ve felt the magic for myself, and it's why I love what I do so much. Because every website I build helps more health + wellness coaches (like you!) increase their impact and call in more clients.

Frequently Asked Questions

  • No, you don’t need to have everything ready before we start! I’ve designed my process to support you with these things:

    • Branding: If you don’t have a logo or brand colours, that’s okay! We’ll work together to choose your fonts, colour palette, and create you a simple logo that matches your business, vibe, and vision, so your website feels like you.

    • Photography: Ideally you’ll have some professional photos (because they make a big impact!), but if not, you’ll need some DIY headshots and then the rest we can source from stock imagery.

    • Website Copy: My process includes a done-with-you copywriting template full of prompts and examples to make writing your copy easy. Plus, you’ll get a professional copywriter’s eyes on everything you’ve written to refine, proof, and add SEO magic to your words.

  • I get it – life is busy! Especially when you’re running a business. But I’ve designed my process to be as straightforward and stress-free as possible.

    You’ll need to set aside about two weeks before we start the design phase to prepare your content. This includes gathering images, writing your copy using the DIY copywriting template (which makes it easy!), filling out an onboarding questionnaire and choosing your third-party tools (don’t worry, I go into detail about all of this in your Welcome Package!)

    Once the design phase begins, I’ll handle the heavy lifting. You’ll just need to be available to review and give feedback on two drafts of your website to make sure everything feels just right.

    I’ll guide you every step of the way, so you can stay focused on your business while we bring your website to life!

  • Yes, I work exclusively with Squarespace – and that’s intentional!

    Squarespace has everything you need in one place: scheduling tools, email marketing, SEO features, and more. It’s a great choice for wellness practitioners looking for a professional, stress-free online presence.

    It’s also incredibly simple to use. Once your site is designed, you’ll be able to manage it confidently, without needing any tech skills or ongoing support.

    If you’re not sure whether Squarespace is right for you, let’s chat – Id love to to help you decide!

  • Running a website does come with a few monthly costs. They all depend on which extras you choose (such as email marketing, scheduling tools etc.) But here’s a breakdown to give you a rough idea:

    • Website platform (Squarespace)*: Starts at around £17 per month, depending on the plan you choose.

    • Domain: Typically around £10-£16 per year (you’ll need to renew it each year).

    • Scheduling tool: If you're using something like Acuity or Calendly, expect to pay around £10-£20 per month.

    • Email marketing: Some email marketing platforms are free up to 1,000 subscribers. Other platforms charge £10-£30 per month, depending on your list size.

    • Payment processor: Most payment processors (like Stripe or PayPal) charge a small fee per transaction, usually around 2.9% + 30p per sale.

    As for the design, that’s a one-off cost, so you won’t need to pay me on a retainer for changes. Once your site is up and running, you’ll have everything you need to make updates yourself.

    *I can give you 20% off your first annual subscription with Squarespace (new customers only)

  • Yes, Squarespace operates on a subscription model. They offer different plans depending on the features you need, like a basic plan for a simple website or more advanced options if you want to sell products or offer bookings. The subscription covers hosting, updates, and security, so you don’t have to worry about any extra fees.

    If you’re new to Squarespace, I can also give you 20% off your first annual subscription! I’ll help you choose the right plan for your business based on your needs, and guide you through the setup process.

  • Yes, I can definitely help with that! I’ll take care of everything – transferring your content, setting up your new design, and making sure everything works just right on Squarespace. You won’t have to lift a finger, and I’ll make sure the whole process is smooth and stress-free.

  • No, you won’t need to pay me every time you want to update your site! After your website goes live, you’ll get 14 days of post-project support with me via Slack. During this time, I’ll be there to answer any questions and help you with updates.

    You’ll also have access to your Client Portal, where you’ll find resources and helpful info, plus a folder of video lessons to guide you through managing your site. (These are yours. to keep forever)

    At the end of the two weeks, if you still have questions or need more support, you can book an optional call with me to go over anything you need help with.

  • Yes, I can help with your domain! During the onboarding process, I’ll provide details on which domain providers you might want to choose.

    Once you've made your selection, I’ll make sure everything is set up and connected properly, so your domain is ready to go live by the end of our time together.

  • No worries at all! Inside your Client Portal, you’ll find lots of helpful info to guide you through choosing the best scheduling or class platform for your needs.

    If you're still unsure after reading it through, I’m always on hand before I start designing your site to help you choose the best one.

  • No stress! In your Client Portal, I’ve included all the info you need to help you choose the best email platform for your business.

    If you’re still feeling unsure after reading through it, just let me know! I’m happy to help you make the right choice for your business before we dive into the design process.

  • Absolutely! Squarespace is designed to be simple and intuitive, even if you’re not tech-savvy. Plus, I make sure you feel confident managing your site after launch.

    Here’s how I support you:

    • You’ll get access to a portal of pre-recorded video lessons and step-by-step documents that guide you through everything from updating your content to adding new pages. These resources are yours to keep forever, so you can refer back to them anytime.

    • I provide 14 days of post-project support via Slack, so you can ask questions or get help with anything that’s unclear.

    • At the end of those two weeks, you can book an optional call with me to go over any final tweaks, issues, or queries.

    • For bigger updates or additions down the line, you can take advantage of 20% off my Squarespace Design Days for extra support.

    By the time we’re done, you’ll have everything you need to confidently manage your website!

  • Before we start designing your website, there are a few things to get ready to make the process smooth and efficient:

    1. Images: Professional photos will create the biggest impact, but if you don’t have these, DIY headshots work great, and I can help source stock images for the rest.

    2. Copywriting: You’ll need to set aside some time to write your website copy (using the done-with-you website copywriting template). The template is full of prompts and examples to make this easy!

    3. Branding: If you don’t have a logo or brand colours yet, no worries! We’ll work together to choose fonts and a colour palette that matches your business vibe and vision.

    4. Platform Choices: If you’re using a scheduling tool, email marketing platform, or other integrations, it’s helpful to know which ones you’d like to use. (I’ve got lots of info in your Client Portal to help you choose.)

    Once you’ve got these things in place, we’re ready to start! Don’t worry – I'll guide you through everything and help you feel confident every step of the way.

  • Yes, I offer a few flexible payment options to make things easier for you:

    • Pay in full upfront

    • 50/50: Half upfront and the other half when the project is complete

    • 3 interest-free instalments: Split the cost into three payments

  • Copywriting is simply the art of writing the words on your website – everything from your homepage to your service pages and blog posts. It’s all about crafting messages that connect with your audience, clearly explain what you offer, and inspire them to take action – like booking a session or signing up for your newsletter.

    Good copywriting is crucial for SEO because it helps Google understand what your website is about, so it can show your site to the right people when they search for services like yours.

    But it’s not just about keywords – it’s about making sure your message is clear, engaging, and speaks directly to your dream clients, so they feel confident in choosing you.

  • SEO stands for Search Engine Optimisation, and it’s all about making sure your website shows up when people search for services like yours on Google. Think of it as helping Google understand what your website is about, so it can recommend your site to the right people.

    When your website is SEO-friendly, it means that Google can find it easily, and your potential clients are more likely to discover you when they search for things like “midwife in Cheshire.”

    There are a few key things that help with SEO, like using the right words on your site (keywords), having a fast-loading site, and making sure your site works well on mobile.

    I’ll make sure your website checks all the essential SEO boxes, and Zoe, our copywriter, will sprinkle her SEO magic on your DIY copy to make sure it’s perfectly optimised. This way, you can start attracting the right people without feeling overwhelmed by the techy details.

  • The process involves a done-with-you approach to your copy. You’ll receive a website copywriting template that’s packed with helpful prompts and examples to make writing your own copy super easy.

    This template is designed to guide you through each page and section of your site, so you know exactly what to say and how to say it. It’s a simple way to get your message across, even if you’re not a writer.

    Once you’ve filled it out, Zo Connected (our professional copywriter) will take a look to edit, proof, and sprinkle in some SEO magic, making sure everything flows beautifully and is optimised for search engines.

    If you’d rather have someone else handle it completely, I also have a pool of talented copywriters who can whip up some done-for-you copy for your site. Just let me know when you enquire!

  • Absolutely! If you’d prefer not to write your own copy, we can arrange done-for-you copywriting instead! I have a pool of copywriters who specialise in writing for health and wellness businesses that can craft the perfect words for your website, tailored to your business and designed to connect with your dream clients.

  • Absolutely! If you already have professionally written copy, we can skip the done-with-you copywriting part of the process. Just get in touch with me, and I’ll adjust the pricing accordingly.

    We’ll still make sure everything fits perfectly into your website design, and ticks all the SEO boxes.

    Feel free to reach out to discuss the details!